We’re proud to announce the launch of the Nouwens Online Rug Shop ,a new way for customers to bring the beauty and comfort of our locally crafted wool rugs directly into their homes.
For over six decades, Nouwens has been synonymous with heritage, craftsmanship and timeless quality. Now, that same level of excellence is available online, making it easier than ever to choose the perfect rug for your space, whether you’re in Cape Town, Johannesburg or Bloemfontein.
Our Rug Collection features locally woven designs in natural fibres, including Copenhagen, Rustique and Herringbone weaves, with a choice of taped or overlocked edging. Each rug combines authentic texture with modern practicality, durable, naturally fire-retardant, and designed to stay beautiful for years.
Customers can select from a range of standard sizes — from 1.6 × 2.3m to 3.0 × 4.0m, or even request a custom size to suit their home. The online store also provides styling guidance and room-size charts for bedrooms, lounges and dining spaces, ensuring every rug feels made-to-measure.
“This launch marks a new era for Nouwens,” says the marketing team. “It’s about blending our Harrismith heritage with a digital future — giving every South African access to locally made, world-class design.” From natural wool fibres to sustainable production, every rug in our collection reflects our core philosophy: comfort crafted with conscience.